LG SELECTS SERVICE NET TO PROVIDE BRANDED SERVICE

JEFFERSONVILLE, Ind. — (May, 2009)

— Service Net Solutions, LLC, a service management company for the leading brands in manufacturing and retail, announced that it was selected by LG Electronics to sell, manage and administer extended service plans for LG’s consumer products. LG designed this branded service program with Service Net to enhance and extend the relationship with the consumer throughout the product lifecycle.

The service program, launched in March, will be available on nearly all of LG’s consumer products including appliances, televisions and HVAC.

“LG is pleased to announce our new extended warranty program, LG Premium Care, in partnership with Service Net. With this program, LG is committed to providing excellent quality of service to our customers on a continuing basis. We elected to partner with Service Net because of their outstanding track record in developing such programs,” said J.U. Park, Vice President, Field Service LG Electronics Alabama, Inc.

Both companies are focused on delivering an exceptional customer service to consumers. Combining Service Net’s expertise in service solutions with LG’s reputation for leading technologies and state-of-the art products will enhance the consumer experience and increase brand loyalty.

“We believe the LG partnership is a perfect match. Service Net is providing a unique service experience and strengthening the relationship between LG and its customers. The program is rapidly growing, but more importantly, it's a loyalty solution that will generate additional sales in future,” said Dan Tafel, Vice President of Sales for Service Net.

Service Net is the leading service contract company for the world’s most recognized brand manufacturers and retailers. By collaborating with LG, Service Net continues to grow as the strategic partner to develop branded service solutions focused on brand loyalty.

About LG
Founded in 1958, LG has led the way in bringing advanced digital products and applied technologies to customers. With their commitment to innovation and assertive global business policies they aim to become a worldwide leader in advanced digital technology. Further information on the LG Electronics Corporation can be found on the company's web site at www.lge.com.

About Service Net
Service Net is a service management company focused on enhancing the relationship between our clients and their customers to increase brand loyalty and maximize the lifetime value of their relationship. Service Net provides the world’s leading brands a full range service solutions including extended service contracts, branded services, and loyalty programs that are all designed to increase profits and drive brand loyalty. Service Net maintains a corporate campus in the Louisville, Kentucky Metro area. For more information, please go to www.servicenet.com.

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